The World's Largest Science Experiment
One of the great mistakes many investors make, both amateur and professional, is to see the markets through the lens of a "scientific study". Science, simply defined, "is the intellectual and practical activity encompassing the systematic study of the structure and behavior of the physical and natural world through observation and experiment". The financial markets, however, are neither physical nor natural. And, because many investors react emotionally, behavioral sciences are considered more relevant when building strategic investment options, than the physical sciences.